Step 1
Brand Strategy Meeting
TFL has an in-depth meeting with you where our strategy team defines your target audience, your buyer personas, and the visual elements that are vital to your brand’s image. This initial process ensures that our team completely understands your brand’s ethos so we can powerfully communicate and produce content that’s right for you. We discuss your personalized social media goals and how you can stand out from your competitors. With this information our team of creative experts begins to design innovative concepts, mood boards, and reference photos to create a production plan that will resonate with your ideal audience.
Step 2
Proposal Delivery
After we are fluent in your brand, we come up with the best concepts for unique compelling content. The creative director will expertly deliver a presentation for you to review and approve before any photos or videos are produced. The presentation will include creative concepts, a combination of reference photos, location ideas, and talent suggestions to give you a clear idea of the results of the upcoming photo and/or video shoot. We find this step to be one of the most enjoyable parts of the process, but also extremely important for creating a shared vision prior to beginning any production work.
Step 3
Content Creation
After finalizing the Creative Direction it’s time to execute! The production team reviews the creative presentation as well as the specifics of your marketing needs. Reviewing this BEFORE production begins allows us to deliver high performing content that informs, engages or inspires your audience. Made up of a wide-range of styles, unique personalities, and perspectives, the TFL production team has the ability to approach any project uniquely and bring your content to life.
Our clients are also encouraged to share current photos and videos that they have previously or are currently using. At times, we can edit, retouch, or repurpose content to help you stretch out your editorial calendars in a cost effective and cohesive way for your new campaign.
Step 4
Content Delivery
We deliver your final package of photos and videos, go over any editing changes you want to make and then work on the final photos and videos until they are polished to perfection. While this step may seem simple, editing has the ability to work magic for your brand. Finishing touches like color tones, music choice, and font selections all play an important role in setting the tone for your brand and creating content that is unique to you.